Wedding Wonder of the Week: Serendipity Floral Designs

Hello - Happy "Hump Day" (as in climbing up the hump that is the middle of the week!)


Today I'm back with my Wedding Wonders! Whoop!

Introducing my Wedding Wonder of the Week: Sally from SerendipityFloral Designs. I first 'met' Sally through Twitter and have admired her beautiful floral creations from afar! So whilst tweeting one day I thought I should feature Sally on my blog......and here we are:

• Tell me a bit about yourself and your company.

I’m Sally Johnson, 37 years old a floral designer (& teacher)  & owner of Serendipity Floral Designs, Leeds. I love chatting, coffee, green & black’s chocolate, sunshine, being by the sea and swimming!  Serendipity specialises in designing & creating exquisite floral designs for weddings/events across Yorkshire but work also encompasses funeral tributes & special occasion flowers.

• Are you married?
• If no: do you have a secret wedding wish list?

I’m not yet married and mmmm I really haven’t got a secret wedding wish list, except that my friend Nicola Denbigh of ‘Little Cakes’ is already in the process of designing the 7 tier cake ……oh and I just LOVE ‘marquee’ weddings!

• What attracted you to working in the wedding industry?

After training as a general florist at college, I then continued on to study ‘wedding floristry’ as I loved the work involved in designing & creating the bridal/reception flowers. I saw the wire work involved in creating stunning bridal bouquets & just wanted to learn how to do it! After studying floristry for four years, I just knew I had found my dream job as a specialist wedding florist and set up ‘Serendipity Floral Designs’.

• What is your favourite part of working with bride & grooms (to-be)?

I love meeting the bride & groom for the first time (the first consultation), listening to their ideas & then the whole process of bringing their floral vision into reality.

• What is your most favourite wedding theme at the moment?

My current favourite wedding theme is the ‘vintage’ theme, which means I can use all the beautiful pale pink, pale peach & ivory blooms.

• Top wedding tip?

In regards to wedding flowers, be realistic about your flower budget & let your chosen florist know this from the start. A good wedding specialist should then be able to come up with ideas & designs to fit your budget & vision at the same time.

• What do you think the next big wedding trends might be?

I think the next big wedding trends (in terms of flowers) will be the return of the ‘big’ old fashioned trailing bouquets which we were popular in the 1920’s.

• Where can we find your fabulous company?

I’m based in Leeds, West Yorkshire & run Serendipity from my home based workshop. I travel to see my clients at venues across the whole of Yorkshire. You can find Serendipity at www.serendipityfloraldesigns.co.uk & www.facebook.com/SerendipityFloralDesigns 

• What are your plans for the future?

To continue working with the lovely brides & grooms of Yorkshire but to also move more into the events market.

Thanks to Sally for sharing of of this with us I hope there's lots of Yorkshire Brides who will get in touch for their Wedding Flowers! 

Love Kate x